News & Research

As founder of fintech Axioma, and now the CEO of newly launched analytics and index provider Qontigo, Sebastian Ceria has for over 20 years been immersed in the sweeping changes that continue to transform the business of investment management

Demand for passive investment strategies has exploded, and none has attracted more attention than smart beta. The attraction is plain to see. Passive investment via ETFs and other such products is easily accessible, has lower fees than traditional active management, and in the case of smart beta products, has the potential to outperform a cap-weighted passive index. So it is hardly surprising that these products are being aggressively marketed.