Whitepaper - July 2019

Indexing Thematic Megatrends

The term “megatrend” was coined by US political scientist and author John Naisbitt at the start of the 1980s. It refers to powerful macroeconomic transformative forces that have a major impact on countries, businesses and societies around the world, disrupting the way products and services are produced, delivered and consumed.

Authors

Anand Venkataraman

Head of Section, Product Management